中国动画里程碑！《哪吒之魔童闹海》印尼首映礼引爆雅加达 预售票房破百亿印尼盾
2025年3月15日晚，印度尼西亚首都雅加达地标性影院——Grand Indonesia Cinema Central，迎来中国现象级动画电影《哪吒之魔童闹海》（以下简称《哪吒2》）的东南亚首映礼。首映礼现场星光熠熠，超过500名观众、媒体代表及行业领袖齐聚一堂，共同见证这部东方神话巨制的海外首秀。影片由光线传媒与彩条屋影业联合出品，华纳兄弟印尼公司负责东南亚发行，将于3月21日在印尼全境1200块银幕公映，首周预售票房已突破120亿印尼盾（约合人民币560万元），创下中国动画电影在东南亚市场的预售新纪录。
首映礼盛况：沉浸式东方神话体验
首映礼以“混天绫·跨海”为主题，影院外长达30米的红毯区被装饰成“东海龙宫”场景，巨型哪吒雕塑与动态水幕投影吸引大批市民驻足拍照。开场环节中，印尼知名传统舞蹈团“爪哇传奇”演绎了融合皮影戏与现代光影的改编版《哪吒闹海》，巧妙呼应影片主题。
影片放映前，华纳兄弟印尼公司CEO安德烈亚斯·维贾亚与《哪吒2》导演田小鹏通过视频连线致辞。田小鹏表示：“哪吒的故事内核是打破偏见、重塑命运，这与东南亚多元文化中的抗争精神不谋而合。”安德烈亚斯则透露，印尼版《哪吒2》特别增加本土化彩蛋——哪吒与印尼神话英雄“加托卡贾”（Gatotkaca）的联动画面，引发观众热烈欢呼。
观影过程中，4K HDR视效与杜比全景声技术将“天劫降临”“深海龙宫”等场景渲染得震撼逼真。据现场观众反馈，影片高潮段落“哪吒三头六臂战龙王”时，影厅内掌声持续近2分钟，社交媒体上#NezhaVsNaga（哪吒战龙王）话题迅速登上印尼推特趋势榜Top 3。
观众反响：跨越文化的共情浪潮
首映礼结束后，主办方在影院大厅设置“乾坤圈工作坊”，邀请观众亲手制作3D打印哪吒兵器模型。参与者中不乏全家出动的印尼华人家庭，9岁男孩凯文·陈激动表示：“我要把哪吒海报贴满房间！他和《雷神》一样酷！”
印尼本土观众对影片的接受度同样超预期。大学生艾米莉亚·普特里称：“虽然不了解封神榜故事，但李靖夫妇为子牺牲的情节让我想起巴厘岛的‘亲子守护神’传说。”本地影评人哈桑·拉赫曼在《雅加达邮报》专栏中写道：“《哪吒2》用颠覆性叙事解构了英雄成长模板，其‘我命由我不由天’的呐喊，与印尼独立战争史诗《突袭》形成跨时空对话。”
行业深度合作：中国动画出海新范式
此次发行被视为中印尼影视合作的标志性事件。华纳兄弟印尼市场部总监迪安·努格罗霍透露，公司投入50亿印尼盾（约合230万元人民币）用于本土营销，包括与印尼最大电商平台Tokopedia合作推出“购票送哪吒联名摩托头盔”活动，首日10万顶头盔3小时内售罄。
光线传媒海外发行负责人林薇在采访中强调：“《哪吒2》在东南亚采取‘一国一策’发行模式。印尼版本除双语字幕外，还邀请本土声优为龙王角色配音，增强反派角色在地化感染力。”据悉，影片已确定登陆马来西亚、泰国等市场，并与越南院线洽谈“同步上映+民俗联动”计划。
市场前景：撬动10亿美元东南亚动画蓝海
根据印尼电影协会（FFI）数据，2024年印尼动画电影票房同比增长42%，但本土产能不足导致市场长期被好莱坞垄断。《哪吒2》的强势入场，为中国动画开辟新赛道。雅加达影院经理阿古斯·苏桑托称：“首映场次上座率达98%，我们紧急将排片率从15%上调至35%。”
行业分析师玛利亚·坦琼预测，若《哪吒2》印尼票房突破5000万美元，将触发东南亚流媒体平台的抢购热潮。目前，Netflix印尼已与发行方接触，计划推出《哪吒》系列导演解说版，进一步挖掘IP长尾价值。
A Milestone for Chinese Animation! "Nezha: The Devil's Fury" Ignites Jakarta Premiere, Presales Hit 12 Billion IDR
On the evening of March 15, 2025, Jakarta’s iconic Grand Indonesia Cinema Central hosted the Southeast Asian premiere of the Chinese blockbuster animation Nezha: The Devil's Fury (referred to as Nezha 2). Over 500 attendees, including audiences, media representatives, and industry leaders, gathered to witness the overseas debut of this Eastern mythological epic. Co-produced by Enlight Media and Coloroom Pictures, with distribution across Southeast Asia handled by Warner Bros. Indonesia, the film will officially release on March 21 across 1,200 screens in Indonesia. Its opening week presale revenue has already surpassed 12 billion IDR (approximately RMB 5.6 million), setting a new record for Chinese animated films in Southeast Asia.
Premiere Highlights: An Immersive Mythological Experience
Themed "Ribbon of Chaos · Crossing Oceans," the premiere transformed the cinema’s 30-meter red carpet into a "Dragon Palace of the East Sea," featuring a towering Nezha sculpture and dynamic water-screen projections that drew crowds of onlookers. Traditional Javanese dance troupe "Legend of Java" opened the event with a modernized shadow-puppet performance inspired by Nezha’s Rebellion, blending folklore with cutting-edge visuals.
Before the screening, Warner Bros. Indonesia CEO Andreas Wijaya and Nezha 2 director Tian Xiaopeng delivered a video address. Tian emphasized, "Nezha’s story—about defying fate and challenging prejudice—resonates deeply with Southeast Asia’s spirit of cultural diversity and resilience." Andreas revealed a localized Easter egg: a scene where Nezha teams up with Gatotkaca, a hero from Indonesian mythology, which sparked roaring applause.
The film’s 4K HDR visuals and Dolby Atmos sound design brought scenes like "Heavenly Tribulation" and "Deep Sea Dragon Palace" to life. During the climactic "Three-Headed, Six-Armed Nezha vs. Dragon King" battle, the audience erupted into a two-minute standing ovation, while the hashtag #NezhaVsNaga trended at No. 3 on Indonesian Twitter.
Audience Reactions: Cultural Bridges and Emotional Resonance
Post-screening, the "Universe Ring Workshop" invited attendees to 3D-print replicas of Nezha’s weapons. Among participants were Indonesian-Chinese families, including 9-year-old Kevin Chen, who exclaimed, "I want Nezha posters all over my room! He’s as cool as Thor!"
Local audiences also embraced the film. University student Amelia Putri shared, "I didn’t know the ‘Fengshen’ legends, but Nezha’s parents sacrificing themselves reminded me of Bali’s ‘Guardian Deity of Family’ tales." Film critic Hasan Rachman wrote in The Jakarta Post: "Nezha 2 redefines heroism. Its ‘I am the master of my fate’ theme echoes Indonesia’s independence epic The Raid."
Industry Collaboration: A New Model for Chinese Animation’s Global Reach
The release marks a milestone in China-Indonesia film partnerships. Warner Bros. Indonesia allocated 5 billion IDR (RMB 2.3 million) for localized marketing, including a collaboration with e-commerce giant Tokopedia offering limited-edition Nezha motorcycle helmets with ticket purchases—100,000 helmets sold out in three hours.
Enlight Media’s global distribution head, Lin Wei, highlighted their "country-specific strategy" for Southeast Asia: "For Indonesia, we added bilingual subtitles and cast a local voice actor for the Dragon King to enhance relatability." Plans are underway for releases in Malaysia and Thailand, with Vietnam exploring "synchronized screenings tied to folk festivals."
Market Outlook: Tapping Southeast Asia’s $1 Billion Animation Boom
Per the Indonesian Film Association (FFI), the country’s animation box office grew 42% in 2024, yet Hollywood dominates due to limited local output. Nezha 2’s success could reshape this landscape. Jakarta theater manager Agus Susanto reported, "Our premiere screenings hit 98% occupancy, forcing us to increase screenings from 15% to 35% of daily slots."
Industry analyst Maria Tanjung predicts that if Nezha 2 crosses $50 million in Indonesia, it could trigger a streaming bidding war. Netflix Indonesia is already in talks to license director’s-cut editions, aiming to maximize the IP’s long-term value.
