Press Release: Shopee Launches 2026 Zero-Commission Policy for New Stores, Offering Multi-Site Commission-Free Entry

March 1, 2026 – Shopee, a leading e-commerce platform in Southeast Asia, officially announced the launch of its "Multi-Site Zero-Threshold Commission Relief" policy for new sellers worldwide. This initiative aims to further reduce operating costs for cross-border sellers, stimulate regional e-commerce ecosystem vitality, and provide unprecedented growth opportunities, especially for SMEs and emerging brands.

Under the new policy, from now until December 31, 2026, sellers opening stores on any Shopee site for the first time will enjoy a full commission waiver for up to 6 months, covering all operational sites including Singapore, Malaysia, Thailand, Vietnam, the Philippines, Indonesia, and Brazil. Sellers can list products with zero upfront costs and launch cross-border businesses quickly, without any additional requirements.

The CEO of Shopee stated, "We are committed to building an inclusive and efficient e-commerce ecosystem. The 2026 zero-commission policy is a key step in promoting digital inclusion, aiming to help more sellers easily reach global consumers and create growth opportunities, especially in emerging markets."

The policy is complemented by the "New Seller Growth Support Program," offering traffic incentives, logistics subsidies, and digital operation training to ensure a smooth transition for sellers. Industry analysts note that this move will significantly enhance Shopee's competitiveness in cross-border e-commerce, with expectations of attracting over a million new sellers.