Analysis of the Impact of Recent Policy Changes on SHOPEE’s Top 3 Sites and Countermeasures for Sellers

Key Policy Updates

1. Shipping Label Policy Adjustments:

   • Philippines, Malaysia, and Singapore have introduced stricter requirements for label size, placement, and content (e.g., mandatory site codes, bans on transparent packaging). Some sites now mandate the use of platform-designated label formats from specific logistics providers.
   • Non-compliant labels may lead to rejected or returned packages, negatively impacting order completion rates.

2. Shipment Window Reduced to 0 Days:

   • Starting April 7, 2025, orders must be picked up by 2 PM local time (non-holidays) or face automatic cancellation. Orders placed after 2 PM require next-day fulfillment.
   • Malaysia now includes Saturdays as working days; delayed shipments may trigger penalties or store suspensions.

Impact on Sellers

1. Increased Pressure on Logistics Efficiency:

   • Order processing cycles compressed to 24 hours, forcing small and medium sellers to optimize picking and packaging workflows to avoid order cancellations.
   • Cross-border sellers relying on dropshipping must restructure supply chains (e.g., multi-warehouse stocking or using Shopee’s overseas warehouses like 3PF PFF) to meet deadlines.

2. Higher Costs and Compliance Risks:

   • Label errors may raise return rates, increasing hidden logistics costs (e.g., relabeling fees, return inspection fees) by 20%-30%.
   • New return policies (e.g., allowing cancellations during transit) further squeeze profit margins.

3. Changes in Platform Traffic Allocation:

   • Stores with high late-shipment rates (>5%) risk reduced search rankings and exclusion from promotional campaigns.
   • Overstocking risks during peak sales periods require real-time inventory management tools.

Recommended Strategies

1. Logistics and Order Management

• Adopt Automation Tools: Use ERP systems (e.g., EasyBoss, BigSeller) to automate order routing, bulk label printing, and logistics channel optimization.
• Optimize Warehouse Operations: Implement wave-based shipping to prioritize high-value orders and align with carrier pickup schedules.

2. Supply Chain and Inventory Adjustments

• Multi-Warehouse Stocking and Pre-Sales: Stock bestsellers in multiple regional warehouses and use pre-sales models for non-standard products to extend lead times.
• Supplier Collaboration: Partner with logistics providers for guaranteed same-day delivery to warehouses and retain delivery evidence for dispute resolution.

3. Compliance and Operational Optimization

• Label and Return Compliance: Regularly audit label templates and use Shopee-approved logistics partners (e.g., J&T, Ninja Van) to reduce rejection risks.
• >Shopee Search Bar, Google Keyword Planner) to refine product titles and adjust pricing to cover rising fees.